Strategic steps to enhance Mexico's shoe industry and increase market share in the USA.
1) Financial support: Establish a credit insurance system to secure export payments and create an export service company to provide financial assistance for orders, logistics, and customs clearance. Initial target funds should be around $100 million.
2) Quality monitoring and training: Collaborate with international experts to set up training classes for factory workers to upgrade their skills in quality control, factory management, and inspection. Regular compliance checks should be conducted to ensure adherence to high standards.
3) Effective management training: Provide training for factory owners and executives to enhance their management skills and financial arrangements, ensuring cost-effectiveness and profitability. Monitor funds spending to avoid defaults if financial support is received from the export company.
4) Encourage entrepreneurship: Support and nurture entrepreneurship among young individuals by selecting and providing special assistance to five candidates every 6 months. Focus on the development of startups for design and sales in the footwear and leather industry.
5) Establish a product development lab: Set up a lab to share the latest technology and provide technical support to factory members. This will enable the adoption of advanced techniques and enhance the overall capabilities of the industry.
6) Optimize the supply chain: Analyze and optimize the supply chain by studying different categories. Provide support to Mexico's factories to ensure they can source materials at similar costs to Asian factories. Collect and analyze monthly data to guide decisions and tap into the same sources.
7) Streamline import-export regulations: Adjust import duties based on the value of components, allowing Mexico to access duty-free status if the material value is less than 60% of the total export price. This flexibility in sourcing and manufacturing will attract more Asian factories to set up branches in Mexico.
8) Set a target: Aim to have 25% of the total shoe market in the US made in Mexico within 20 years. The government and relevant organizations should provide grants and funds to support this goal.
Setting up financial security for export orders requires the establishment of a Mexico Export Insurance Company (MEI). MEI will function as a credit-verified service company, ensuring that purchase orders from buyers are thoroughly verified. Only approved buyers will be eligible for insurance coverage within a specified period of time.
MEI will rely on credit bureau data from the USA to make determinations. Once insured, factories or export companies will be guaranteed payment after shipment. This coverage can be on a purchase order (PO) basis or for the overall period of time, depending on the total amount to be covered.
It is important to adhere to Mexican insurance laws when establishing MEI. If necessary, the company can be based in the Caribbean area to comply with regulations. It would be advantageous to seek government incentives for this critical step in boosting exports while ensuring cautious operations to prevent fraud.
Typically, insurance costs range from 1% to a maximum of 1.5% of the total purchase order value. Payments can be made in two ways: 50% upon insurance or the balance upon export, or an annual fee based on the estimated total amount, paid monthly or quarterly. Factory details for each PO can be submitted through a website application with digital confirmation.
The total funds required for setting up MEI will be determined by government regulations. Collaboration with leading American credit and factoring banks, such as CIT or others with Mexico units, can strengthen the partnership. MEI can also form multiple shareholder agreements with Mexican banks and insurance companies.
Only insured purchase orders and the factory or export company involved will be eligible for financial support from banks or trading houses for PO financing or payment guarantees. Another financial institution can be established specifically for trade finance to support factories and export companies based on each purchase order.
To provide finance for qualified export orders, the establishment of a Mexico Trade Finance company (MTF) is proposed. Initially, a target of 100 million funds can be set, but starting with a 10 million quota is also feasible.
The ideal approach is for the government to contribute 20% as seed money, serving as a guarantee, while the remaining funds are provided by financial institutions and banks. The interest rate on the loan can be Libor + 3-5%, depending on the specific case. However, all PO financing will be subject to coverage by MEI. Interest will be calculated based on the time and amount utilized by the factory or export company.
MTF's role extends beyond cash loans; it can also facilitate guarantees between factories and suppliers for various services. Loan officers will be assigned to a specific number of factories and companies, with rotations taking place annually to prevent internal fraud. Regular monitoring and monthly double checks of loans should be conducted to avoid any potential corruption. Establishing a working manual for loan officers and management to follow is necessary.
Guarantee charges can range from 1-2% of the total purchase amount. Loan officers need to receive weekly reports on the progress of PO processing from the factories and export companies. Valuation should occur on a weekly basis. The factory and export company must disclose their fund usage and materials, addressing any quality issues promptly between suppliers and purchasers.
The guarantee function of MTF can streamline order processing, reduce financing costs, and enable pre-approval based on set criteria. This will boost production flow and expedite exports.
MTF can also provide an initial quota of funds to qualified youth and start-up companies to support their export endeavors. This area entails higher risks, and government funds can be used to cover potential losses. These qualified individuals and start-ups will undergo thorough training and be subject to accounting monitoring for fund usage. MTF officers or appointed CPAs can co-sign fund usage, ensuring transparency and accountability.
If direct funds cannot be obtained, the option of establishing a guarantee company for the PO process between factories can be explored. The setup process for a guarantee company in Mexico must adhere to government regulations.
Mexico Export Service Company (MES) aims to enhance supply chain efficiency and automation in the export industry, initially focusing on leather goods such as shoes and leather finished products, and later expanding to other export sectors like apparel.
MES will operate in two primary areas: services and trading.
The principle of MES is to charge a small fee while targeting high volumes of business throughout the year. It aims to support the growth and flourishing of the export industry.
Continuous training and experienced supervisors will be crucial to avoid mistakes and errors in service provision. Comprehensive record-keeping in both physical and digital formats will be maintained for several years. MES will provide monthly summaries of all services and paperwork to factories and export companies for easy review.
If possible, MES will explore the establishment of an export zone where factories can set up operations without paying import duties, enabling duty-free exports to the USA and other countries.
MES will also engage with the Mexican government to initiate discussions with the USA regarding new NAFTA terms that allow for increased manufacturing in Mexico while maintaining duty-free status. The specifics, such as import value thresholds and corresponding duties, will vary by product and require further examination.
MES aims to start with a small team of 5-10 people and seek 5-10 co-founders who can contribute seed money. Co-founders should possess strong industrial and financial backgrounds, relevant connections, extensive experience in trading and logistics (over 15 years), ownership of leading companies in the industry, and financial qualifications such as being a bank executive or CPA.
The target fundraising goal for MES is $1 million within 12 months through a second round of fundraise involving share expansion and government grants. Subsequently, MES plans to raise up to $10 million in funds through investors or bank loans to increase stock, machinery, and parts to further boost exports.
MES will seek to convince banks to provide loans if MES can contribute 20% of the total purchase as its own funds, with the remaining amount covered by the bank to accommodate high demand scenarios.
Leon Leather College (LLC) is established with the aim of focusing on quality, training, and attracting young entrepreneurs in the leather industry.
LLC will serve the following purposes:
LLC will invite global experts to Leon to provide hands-on training. Factories that receive the LLC 3-star or 5-star quality certificate will have easier access to financial support. LLC will ensure compliance by conducting unannounced visits, boosting buyer trust and confidence.
LLC will welcome students worldwide, with special scholarship programs. An entrepreneur program will select six individuals every six months, focusing on export business, product design, and partnerships, fostering young talent in the industry.
LLC can partner with existing colleges and eventually grow into an independent institution offering a two-year course. Revenue will be generated through training, testing, and quality supervision fees. LLC will support both genuine leather and synthetic materials, encouraging hand-made craftsmanship and entrepreneurship.
An initial fund of $1 million is required to establish LLC, with contributions from industry experts, government grants, and leading factories.
The goal of redefining duty-free status for products made in Mexico is to remove barriers that limit competitiveness and attract investments in manufacturing.
Proposed measures include:
These efforts, led by the government’s commerce department, will aim to boost Mexico’s competitiveness in the global manufacturing market while encouraging a self-sustaining supply chain.
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